WASHINGTON, United States — More than one third of the..
Citing vigor and optimism as basis for the decision, Pantone Color Institute announced on Friday that Viva Magenta will be the color of the year 2023.
"Pantone’s Color of The Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength," Pantone's Executive Director Leatrice Eiseman said in a statement.
"Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative," she added.
Moreover, Eiseman said that the new Color of the Year "is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement."
The selection process for the new color of the year involves color experts from the Pantone institute who analyze trends, socioeconomic conditions, art and culture, the mainstream media and technological advancements.
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