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Striking black-and-white images of women have been slowly filling social media news feeds recently.
Famous of not, many women have joined the “Challenge Accepted” trend.
They shared photos of them in flattering angles accompanied by warmhearted captions about “supporting women.” They then nominate others to do the challenge by tagging them.
In essence, the photos shared by women promote “female empowerment,” whilst nominating one of more friends to take part in the campaign is “women supporting women.”
The New York Times reports more than 3 million photos have been uploaded with the #ChallengeAccepted hashtag, so far.
“The trend is still picking up with usage of the hashtag on Instagram doubling in the last day alone,” an Instagram spokeswoman said on Monday, per NYT.
“Based on the posts, we’re seeing that most of the participants are posting with notes relating to strength and support for their communities.”
In 2016, the same trend went viral but with the different purpose. People posted black-and-white selfies with the hashtag #ChallengeAccepted which meant to spread a message of “cancer awareness.”