An opportunity to “build solutions to global..
Snapchat, Instagram, Facebook, and then Twitter.
Exactly 1:00 am today, Twitter’s Product Lead Kayvon Beykpour announced on Twitter the 'new ‘story-like’ feature called Fleets-- testing has started for Brazil users only.
Twitter became a place where tweeting carelessly is not an option anymore. Users are more opinionated and will call out if you are being an a** on the platform, but not everything is good. Other users would do the opposite and reply nasty things to your tweet.
That’s why Beykpour explains in the thread how they’ve been listening to users’ feedback.
People often tell us that they don’t feel comfortable Tweeting because Tweets can be seen and replied to by anybody, feel permanent and performative (how many Likes & Retweets will this get!?). Many of us can probably empathize with this: https://t.co/LW2xWlctZi— Kayvon Beykpour (@kayvz) March 4, 2020
Nowadays, tweets just feel permanent— it’s the want to tweet something without the anxiety of people reacting to it. Your very thought. That’s why Fleets as in Fleeting thoughts are designed to have the ability to post tweets that will disappear after 24 hours.
Fleets are a way to share fleeting thoughts. Unlike Tweets, Fleets disappear after 24 hours and don’t get Retweets, Likes, or public replies-- people can only react to your Fleets with DMs. Instead of showing up in people’s timelines, Fleets are viewed by tapping on your avatar. pic.twitter.com/sWwsExRLcJ— Kayvon Beykpour (@kayvz) March 4, 2020
I know what you're thinking: “THIS SOUNDS A LOT LIKE STORIES!”. Yes, there are many similarities with the Stories format that will feel familiar to people. There are also a few intentional differences to make the experience more focused on sharing and seeing people’s thoughts. pic.twitter.com/OaGYZpChcN— Kayvon Beykpour (@kayvz) March 4, 2020
The only way people can interact with your Fleets is through direct messaging. It’s in a ‘story-like’ manner because people are more familiar with this setup. Based on the sample video by Beykpour, you can also post other media formats such as a GIF (like in the video), photo and probably short clips.
After the announcement, the hashtag #RIPTwitter went trending. People are not amused with the story-route Twitter has taken and would opt for an edit button instead.