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The tidying guru’s online shop failed to ‘spark joy’ for some people online.
Tidying expert, Marie Kondo caught the world’s attention with her unique decluttering method. Her bestselling book The Life-Changing Magic of Tidying Up and her Netflix series Tidying Up with Marie Kondo taught followers a minimalist type of living by keeping only the things that “spark joy.”
However, recently, Kondo launched her own online store full of home items in categories such as aromatherapy, decor & living, cooking & kitchen, and of course, tidying & organization. According to the KonMari website, the shop is a collection of Kondo’s favorite items, which include essential oils, linen kimono, soap rests, chopsticks, tuning fork & quartz crystals, Kaleido trays and more. Her items range from $8 to $300.
Photos via konmari.com
This sparked numerous, divided comments from the internet, as users criticize the decluttering guru for promoting consumerism after convincing people to throw out unnecessary items.
A celebrity who spends years successfully encouraging people to throw out their stuff only to open a store with the explicit intent of replacing those lost things is one of the most cursed concepts I've ever heard of. https://t.co/fxbJYSjkeK— Amanda Mull (@amandamull) November 20, 2019
Marie Kondo opening an online shop that sells dumb crap you don’t need is my favorite heel turn of 2019. pic.twitter.com/4lFa28NadS— PJ Vogt (@PJVogt) November 19, 2019
marie kondo playing the long game. get rid of your dumb shit, so you can buy *my* dumb shit. incredible. the next jeff bezos— Kevin Nguyen (@knguyen) November 19, 2019
Kondo’s online site, on the other hand, pointed out that her decluttering process is about being aware of the things that could “spark joy” and not just throwing things out.
“My tidying method isn’t about getting rid of things – it’s about heightening your sensitivity to what brings you joy. Once you’ve completed your tidying, there is room to welcome meaningful objects, people and experiences into your life,” said Kondo on her site.
Others meanwhile, came to defend Kondo.
I am so confused by people who either read or watched Marie Kondo, and took away the message "this woman doesn't want you to own things." No. She just wants you to love and appreciate the things you own.— Seanan McGuire (@seananmcguire) November 21, 2019
Except she never said throw out all your stuff, she said assess if something still is meaningful or useful to you. White people are no longer allowed to have opinions on Marie Kondo by virtue of them almost always being ignorant and wrong, honestly. https://t.co/FVTKl32nFz— maligayang pask-HOE 🎄 (@yourtitakate) November 20, 2019
Check out Marie Kondo’s online shop here.